Master in Marketing and Sales Management

Consumers are becoming more and more demanding and have access to greater information, so they are fully aware of what they want and need. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by this Master’s degree: solid marketing training and knowledge, the skills necessary to respond effectively to the current market and environment and the ability to turn the existing technologies into a competitive advantage.

With the Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

Objectives:

The Master in Marketing & Sales pursues the following aims:

1.DEVELOPMENT. Knowledge skills and attitudes within the marketing department. The course involves:

a) Understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company’s strategic management.

b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System.

c) Developing the skills necessary in identifying opportunities, threats and changes to the company’s competitive environment and adapting the company’s strategy according to possible scenarios.

d) Controlling the bases of the different marketing mix policies in the company.

2.NEW MARKETING AND COMMERCIAL TRENDS: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer.

3. MANAGEMENT SKILLS: To enable participants to succeed in their professional life:

a) Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment.

b) Reaching a full understanding of the organizational processes, in particular, those that allow professionals to create and improve corporate value.

c) Analysing the market situation, defining different scenarios, establishing opportunities and defining the business strategy and how to implement it.

Career Opportunities:

EAE assesses the competencies that companies value most highly and provides guidance to students in this respect in order to facilitate their employability. The objective is to reach the level of development demanded by the jobs market.
Professional Opportunities:

· Marketing Director
· Commercial Director
· Product Manager
· Brand Manager
· Digital Marketing Manager
· Key Account Manager
· Direct Marketing Manager
· Trade Marketing Manager
· Marketing Technician
· Commercial Technician

Temario:

Cronograma de ESTUDIO BARCELONA
MÓDULO 1 - Organizational Management
Business and marketing planning process in organizations
Market research, information management and decision making
Financial impact of strategic decisions
Marketing in digital environments
MÓDULO 2 - Strategic Marketing
Creating value in businesses
Delivering customer value
MÓDULO 3 - Strategic Market Planning
Sales and marketing strategies
Managing customers and key accounts, new models of business organization
Business strategies for customer-centred marketing
MÓDULO 4 - Final Master Thesis
Final Master Thesis
Minor

Cronograma de ESTUDIO MADRID
MÓDULO 1 - International Marketing Management & Market Globalization
Strategic management of international marketing: Competition and keys to success in global markets
Marketing professional development in a global enviroment
MÓDULO 2 - Strategic International Market Planning
Global markets: research and identification of the value proposal
Creating value in international markets
MÓDULO 3 - Management of Value in Global Markets
Economic and financial management of the strategic decisions of international marketing
Digital marketing in international enviroments
MÓDULO 4 - Go to Market
Delivering value to international customers
Sales strategies and international comercialization
MÓDULO 5 - Internship
Internship
Final Master Thesis
Final master thesis
Minor

Profesorado:

Teaching Staff

EAE’s academic faculty the Master in Marketing & Sales is made up of an excellent team of professors, university lecturers and highly respected professionals in this field of knowledge.

The academic faculty members boast a wealth of business experience, working as consultants, senior executives and advisors in both private companies and public institutions.

Thanks to this well-balanced foundation of first-hand experience, participants on the Master in Marketing & Sales acquire real knowledge that is constantly updated, underpinned by a solid academic base.

Programm Director:

Alejandro Alegret

Consultor especializado en Marketing

Doctor en Marketing y Distribución Comercial

Titulación:

DOUBLE DEGREE

Participants who successfully complete the program will receive the qualification of Master in Marketing & Sales from EAE Business School. In addition, students who fulfill the establioshed academic requirements will obtain the Master in Marketing & Sales degree from Universitat Politécnica de Catalunya (if studying in Barcelona).

In order to receive the qualifications granted by EAE and the University, participants must fulfil the requirements stipulated by these institutions.

Duración:

Créditos ECTS: 70.

Fechas:

Start: May / October