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Master in Digital Marketing, Transformation & Design Thinking (en Inglés)
- Máster |
- Presencial en Barcelona
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Descripción del curso
Detalles
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Requirements
Admission Requirements:
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Comentarios:
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.
Benefits of Studying a Master's
- International networking
with classmates, lecturers and business professionals
- Improve critical-thinking skills
and learn to be a problem-solver
- Gain a global perspective
by studying in a diverse and multicultural environment
Temario:
Technology is transforming our world at a rapid pace, and businesses need to ensure they connect with an increasingly powerful and discerning customer base.
Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examine digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.
Program Structure
The Master in Digital Marketing, Transformation & Design Thinking (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).
TERM 1 (18 ECTS)
- Digital Marketing Strategies and Social Media
- Analytics, Metrics and UX
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
TERM 2 (18 ECTS)
Digital Transformation: Technologies for Maximum Business Impact
Design Thinking, HCD and UX
Strategic Development for Business Success
Developing a Leadership Edge
Business Immersion Week
TERM 3 (18 ECTS)
Digital Entrepreneurship: Exploring Models and Startups
Tech and Future Trends
New Product Development for Growth
Building Successful Teams
Business Immersion Week
Titulación:
Degree Awarded
A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Duración:
Three terms/one year. 60 ECTS
Fechas:
START DATES:
- October, January & March...
Requirements
Admission Requirements:
- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Comentarios:
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.
Thierry Geerts, Google Country Director, Belgium & Luxembourg, illuminated trends identified in Google’s data to reveal patterns in shifting consumer behavior and guide business success. He also shared his vision for how technology can contribute to the creation of a better tomorrow.
Benefits of Studying a Master's
- International networking
with classmates, lecturers and business professionals
- Improve critical-thinking skills
and learn to be a problem-solver
- Gain a global perspective
by studying in a diverse and multicultural environment
Temario:
Technology is transforming our world at a rapid pace, and businesses need to ensure they connect with an increasingly powerful and discerning customer base.
Digital marketing is crucial to business success and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examine digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.
Program Structure
The Master in Digital Marketing, Transformation & Design Thinking (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).
TERM 1 (18 ECTS)
- Digital Marketing Strategies and Social Media
- Analytics, Metrics and UX
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
TERM 2 (18 ECTS)
Digital Transformation: Technologies for Maximum Business Impact
Design Thinking, HCD and UX
Strategic Development for Business Success
Developing a Leadership Edge
Business Immersion Week
TERM 3 (18 ECTS)
Digital Entrepreneurship: Exploring Models and Startups
Tech and Future Trends
New Product Development for Growth
Building Successful Teams
Business Immersion Week
Titulación:
Degree Awarded
A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Duración:
Three terms/one year. 60 ECTS
Fechas:
START DATES:
- October, January & March
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Barcelona: Diagonal 648 bis - 08017 - Barcelona- Barcelona: Diagonal 648 bis - 08017 - Barcelona
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Master in Digital Marketing, Transformation & Design Thinking (en Inglés)
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