Specializing Master in Exhibition Design

The IDEA Exhibition Design - The Architecture of Exhibition, first-level Specializing Master, aims to turn out highly qualified professionals in exhibition design. Exhibition design is the planning that involves places, spaces, and architecture to set up conceptual apparatus, physical facilities, exhibits, and installations whose purpose is communication in the broadest sense. Shows, booths, stores, trade fairs, museums, shopping centers, trading areas, meeting places, sales outlets, performance-art spaces, and public squares and streets all call on exhibition design in a crescendo of meaningful experience and with an ongoing refinement of skills. Such skills and experience revolve around the specific relationship between architecture as ‘interior design’ and ‘exposition architecture,’ i.e. the set of dedicated exhibition techniques that take shape and become operative in these interior spaces.

Goals
The objective of this Specializing Master is to train a new kind of professional designer whose specialist skills lie in the various application domains of exhibition design (shows, trade fairs, museums, sales outlets, events and stage setting). These professionals need cultivated dynamism that will enable them to respond with expertise to the varied scales of exhibition design and to the multifaceted briefs they are commissioned with. Above all, they have to have a high awareness of their professional identity.

Professional outcomes
The expected job descriptions include:

Exhibition Designer in the Public Administration (Culture and Museums)
Exhibition Designer in public or private Foundations, Entities and Associations
Designer in exhibition companies
Highly qualified professional
Technician and expert in production and realization of exhibition facilities

Temario:

The first module of 203 hours (8 credits) is divided into four weeks (November-December 2018) and is a theoretical-and design approach, to give all the participants a thorough basic knowledge in various domains of exhibition design: features of the history and principles of exhibit development, museology, the languages of modern art, graphics, materials and technology, the classification of large expositions, and the classification of public spaces.

The second module consists of exercises with lessons of complementary subjects, divided into three separate workshops:

Workshop exhibitions, museums and cultural events (337 hours, 14 credits)
Workshop trade fair and exhibition stands (278 hours, 11 credits)
Workshop retail space (244 hours, 10 credits)
The third module is designed to be a phase of final specialization, consisting of an internship (14 credits) at a company, a studio or other organization that will culminate in a thesis (4 credits) in one of the three overall areas: trade fairs, exposition, and retailing.

Profesorado:

Director
Prof.ssa Raffaella Trocchianesi - Professore Associato di Design, Politecnico di Milano.

Co-Directors
Architect Mario Mastropietro - IDEA President, Associazione Italiana Exhibition Designers.
Prof. Luciano Crespi - Professore Ordinario di Design, Politecnico di Milano.

Responsible for the organization
Mrs Luisa Pandolfi, General Secretary IDEA

Titulación:

Students who successfully complete the program and pass the final exam will be awarded a first-level Specializing Master in Exhibition Design, IDEA.

Duración:

60 credits ECTS

Fechas:

The Specializing Master will begin in November 2020 and will end in January 2022.