Master in Digital Marketing & E-commerce

The Master in Digital Marketing & e-Commerce at EAE Business School Madrid offers professionals in the area of marketing, sales or operations the necessary knowledge and skills to effectively integrate new channels, media and languages into the commercial and relationship strategy with the client of a company, whether it is a traditional business that seeks to develop and support a more efficient marketing channel in the generation of contacts and client management, or a business conceived exclusively for the sale of products and services online.

This master's degree focuses on training in direction and management of marketing and commerce in digital environments, providing a comprehensive vision of all the strategic and operational aspects necessary to design and manage plans in these environments. The program is characterized by its highly practical approach and its clear orientation towards the professional field.

Why choose the Master in Digital Marketing & e-Commerce at EAE Madrid?

Digital Tools: You'll gain specialized knowledge in CRM, Inbound Marketing, Social Media Ad Campaigns, Email Sending, E-Commerce Creation, App Development, Affiliate Marketing, Influencer Collaboration, and Programmatic Advertising.

Certifications: The master's degree will provide you with specific preparation to obtain the Google Ads and Google Analytics certifications, issued by Google.

New trends: You will study content related to models based on Artificial Intelligence and Machine Learning (Machine Learning), Metaverses, immersive technologies (VR virtual reality, AR augmented reality, MR mixed reality), collaborative economies, marketing automation, Blockchain and more.

Collaboration with prominent partners: EAE Business School Madrid is an educational institution associated with the main marketing entities in Spain, such as the Spanish Marketing Association (AME) and the Spanish Association of Digital Economy (ADIGITAL).

Objetivos del programa:

The Master in Digital Marketing & e-Commerce focuses on achieving the following objectives:

- Become a specialist in online marketing, communication and commercialization strategies, both for customer acquisition and loyalty in digital environments and for customer retention in offline environments through the use of virtual channels and a solid value proposition.

- Provide a clear understanding of the key aspects of digital planning, as well as successful strategies and business adaptation.

- Develop the necessary skills to master the planning, design, implementation and management strategies and techniques of the main e-commerce platforms.

- Create effective strategies and systems for the comprehensive management of logistics and customer service in B2C and B2B e-commerce environments.

- Use specific tools for measuring and optimizing results in an electronic commerce business.

- Master the fundamentals of various online marketing strategies and understand the influence of mobility on user/consumer behavior.

The Master in Digital Marketing & e-Commerce seeks to train trained professionals to face the challenges of the digital environment and make the most of the opportunities offered by electronic commerce today.

True Potential Experience: The Master in Digital Marketing & e-Commerce offers a unique experience when combined with a personalized professional development plan, guided by a Real Potential Advisor. This opportunity will give you the chance to discover, focus and develop your true potential in the field of digital marketing and e-commerce.

Specializations: At EAE Madrid, you will have the option of obtaining an optional individual specialization at the end of the Master. This alternative, available online, will allow you to stand out in the labor market by strengthening your professional profile with specific and specialized knowledge.

Career prospects: Upon successful completion of the Master, you will be prepared to take on various roles in the digital realm. Some of the career paths that you will be able to access include Digital Marketing Director, E-Commerce Director, Digital Brand Manager, Digital Projects Manager, E-Commerce Manager, SEM Manager, SEO Manager, Social Media Manager, Curator of Content and Digital Communication Manager. These positions will allow you to apply your knowledge and skills in the digital business environment effectively and successfully.

Temario:

The agenda of the Master in Digital Marketing & E-Commerce is the following:

MODULE 1: Fundamentals of Marketing and Digital Communication
Introduction to the digital environment and axes of online marketing and communication – 6 ECTS

MODULE 2: Digital marketing planning
Search engine marketing and advertising – 6 ECTS
Performance Marketing – 6 ECTS
Social Media Marketing – 6 ECTS

MODULE 3: Web design and virtual store
Web design, usability and virtual store – 6 ECTS
Customer management, logistics and regulations – 6 ECTS

MODULE 4: Online Business Project and Indicators
Analysis of results – 6 ECTS
Online business plan – 6 ECTS

Final Master's Project – 12 ECTS

Duración:

10 months / 70 ECTS

Fechas:

Start: april / october