Specializing Master in Digital Strategy

Listening, Strategy and Monitoring are the pillars of the educational process in a mix of disciplines that allows you to design and implement digital communications ecosystems in line with the conversion lenses of the brand with a particular attention to the relationship between the company and the network users . The user will be, as well, the center of the strategic path according to a User Centered Design approach.

Why a Specializing Master in Digital Strategy?

The web makes us unique
This Specializing Master is designed by people who see an opportunity in the future tangible change. Not only is this a Specializing Master for those who, like us, want to change the world starting today, it is a Specializing Master that takes care about the experiences of companies, agencies, and consultants. A Specializing Master led by a team of teachers and professionals who personally invite candidates. It''s a Specializing Master where you learn every day how to use your skills to conquer a role in the labour market.

An approach supported by users
The Specializing Master offers a path focused on listening: this approach guarantees individual and professional training of the candidate, not to mention constituting an effective method for analyzing the web universe. Listening facilitates the user first approach in its most complete analysis of the needs of a user who enters into a relationship with a complex system that provides a service, be it a training product, an information portal or e.commerce.

We grow interpreters, not intermediaries
What educational products offered three years ago is insufficient today: the web is full of tips, tricks, and such synthetic and homogeneous rules as to become memes themselves: without a logic that organizes them, often containing more contradictions than reflection points.
As a training product of the Politecnico di Milano, the Specializing Master in Digital Strategy has inherited a strong design approach, which allows the formation of critical thinking and a personal approach that is the real competitive differential for an innovative and contemporary education product.

Consultant, contractor or employee: to each their response
The business world is changing very fast: we need a realistic and attentive perspective without false expectations about what the market actually offers today.
This is why the Specializing Master in Digital Strategy aims to train the candidate in accordance with its real needs and expectations.

A network that never runs out
All candidates of the past editions of the Specializing Master in Digital Strategy now work steadily: after access to the labour market obtained through the internship guaranteed by the Specializing Master, within a few months our professionals have been able to carve an important space in the sector, acting as a reference point in the complex period of change that companies are experiencing at this stage of renewal. The most important result is the formation of a community of active professionals who are strongly linked to the Master''s, able to welcome new candidates by providing them with concrete support.

Goals

The Specializing Master aims to train professionals able to design, coordinate and monitor business strategies, digital marketing and communication.

LISTENING, STRATEGY and MONITORING are the pillars of the process that will lead the class to create digital communication ecosystems in line with the values ??and objectives of the brand, with particular attention to the relationship between the company and the users of the network. The end user will be at the center of the strategic path, according to a User Centered Design approach. The outgoing figure will combine strategic and project management skills, experience in choosing communication languages ??and mastery of technicality, and will be able to fill the following roles: Digital strategist, Digital Officer, Content Strategist, Digital Reputation Manager, Digital ADV Specialist, Data Scientist.

Job description and final assessment:

The Specializing Master in Digital Strategy trains professionals able to devise and manage digital communication and marketing strategies and to coordinate the various figures necessary for the process. Thanks to the design approach and the ability to interpret the context developed during the Master, candidates will be able to design and manage digital transformation strategies for business, marketing and communication.

During the training the candidate acquires the necessary strategic and project management skills, the experience in the choice of communication languages ??and the mastery of technicality that allow him to fill different roles on the market:

Digital strategist;
Content strategist;
Digital PR & reputation manager;
Digital ADV expert;
Data Scientist.

Temario:

1. Module DESIGN METHOD
Go-to-market Strategy
In this phase the students will acquire a unique design method to interpret the needs of companies and translate them into a strategy that exploits the opportunities of digital to bring business objectives.
They will be prepared to fill the role of digital strategist, through the transmission of a design approach that will enable them to form a critical thinking and a personal method, useful for the interpretation of the job market.
Each topic will be presented through theoretical and practical information, and then verified by carrying out exercises based on real projects.

2. Module SPECIALIZATION
Acquire tools and technicality
In this phase, students will have the opportunity to deepen, through theoretical and practical lessons, the main themes of the digital communications landscape. They will be trained in the professions of:
Content strategist;
Digital PR & Reputation manager;
Digital ADV specialist;
Data scientist.

3. Module NEW MARKETS
Digital event, digital innovation, digital retail

4. Module EMPOWERMENT AND CERTIFICATIONS
Be more competitive in the job market
In this phase, students work to enhance their professional role, through:
a custom personal branding path, where industry experts will help each student to outline their competitive edge and to value their professional skills;
a training path to learn the basics of PM;
a focus on managing relations with technology providers, to make digital strategist autonomous and self-conscious in the work processes and budget management also from this point of view.

5. PROJECT WORK
Test yourself in real projects
The design skills acquired by the students will be tested with three project work; briefings will be assigned by real customers, from different sectors: consumer, business, government, nonprofit and p2p economy.
The class, divided into groups, will work as a true communication agency, respecting deadlines and targets, and testing them throughout the sales process with the customer.

6. CAREER DESIGN
Learn to plan your career, we will teach you to recognize and value your peculiarities.

7. INTERNSHIP
Test your skills.
We will understand together which type of company is best suited to your characteristics and for three months you will have the opportunity to experiment on the field what you have learned during the course.

A final exam will formalize the path done by each student.

Profesorado:

Prof. MARCELLO CIVIDINI - POLITECNICO DI MILANO
Prof.ssa FRANCESCA PIREDDA - POLITECNICO DI MILANO
Prof.ssa KATIA GOLDONI - POLITECNICO DI MILANO
Prof.ssa MARIANA CIANCIA - POLITECNICO DI MILANO
Prof. ALFONSO FUGGETTA - POLITECNICO DI MILANO
Prof. EMILIANO VERGA - POLITECNICO DI MILANO
Prof. LORENZO BRUFANI - PR HUB, COMPETENCE SRL
Prof. ANDREA CORNELLI - PR HUB, KETCHUM

Titulación:

At the end of the course, students who pass the final examination will receive a joint first-level Specializing Master in “DIGITAL STRATEGY. Design, marketing e comunicazione per la trasformazione digitale” from the Politecnico di Milano.

Duración:

60 credits ECTS

Fechas:

Lesson period: November 2020 - January 2022
Internship : 3 months
Frequency: 2 days a week.