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Program of Sports Marketing and Sponsorship Program
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Descripción del curso
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In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations.
The program is studied online, with the latest technology. However, some sessions are carried out with the students as a webinar with live sessions and talks from the Santiago Bernabéu Stadium and Valdebebas, and from our campus at Alcobendas.
Comentarios:
Sports Marketing and Sponsorship Program online
Real Madrid Graduate School. Sports Marketing and Sponsorship Program
Understand how to create an organizational and effective culture within diversity, developing processes of change within sports innovation, energizing teams and resolving conflicts.
¿Por qué estudiar este Programa?
The objective of the program is to train professionals in the world of sports Marketing.
Professional outings
60% of the students of the Real Madrid Graduate School are international, which adds a multicultural experience to the program.
Over 30 different nacionalities in the classroom.
More than 65 Real Madrid executives are part of the faculty of the Real Madrid Graduate School.
Ayudas y Becas
Flexibilidad de pago.
Ayudas al estudiante de alto rendimiento.
Ayudas por continuación de estudios.
Ayudas por simultaneidad de estudios.
Ayudas por tener un familiar en la Universidad Europea.
In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations.
The program is studied online, with the latest technology. However, some sessions are carried out with the students as a webinar with live sessions and talks from the Santiago Bernabéu Stadium and Valdebebas, and from our campus at Alcobendas.
Comentarios:
Sports Marketing and Sponsorship Program online
Real Madrid Graduate School. Sports Marketing and Sponsorship Program
Understand how to create an organizational and effective culture within diversity, developing processes of change within sports innovation, energizing teams and resolving conflicts.
¿Por qué estudiar este Programa?
The objective of the program is to train professionals in the world of sports Marketing.
Professional outings
60% of the students of the Real Madrid Graduate School are international, which adds a multicultural experience to the program.
Over 30 different nacionalities in the classroom.
More than 65 Real Madrid executives are part of the faculty of the Real Madrid Graduate School.
Ayudas y Becas
Flexibilidad de pago.
Ayudas al estudiante de alto rendimiento.
Ayudas por continuación de estudios.
Ayudas por simultaneidad de estudios.
Ayudas por tener un familiar en la Universidad Europea.
Becas de la Universidad Europea.
Becas Oficiales.
Salidas profesionales:
Direction and Management of companies dedicated specifically to sports: sports institutions, clubs, fitness centers, specialized management areas within this industry
Sports Management.
Training of executives in the world of sports.
Temario:
MODULE I. GENERAL MANAGER/MANAGEMENT
Economic analysis of the sports industry
Strategic plans. Analysis of the environment y the competition
Business management and economic modules
MODULE II. HUMAN RESOURCES AND MANAGEMENT SKILLS
Personal relationships and team work management
Coaching. Application to sport environments
Leadership motivator of work groups
Communication skills: public speaking
Emotional intelligence in sport organisations
MODULE III. GETTING STARTED
Strategies for developing a sports business
The business plan and the finance
Developing International sports organisations
Corporate Social responsibility and sport
Social entrepreneurship in sport
Keys to success and failure
MODULE IV. END OF PROGRAM PROJECT/THESIS
Put together and present a final project/thesis.
The work will show off the skills, abilities and knowledge of what you have learnt during the course.
Profesorado:
Dr. D. Pablo Burillo Naranjo
Doctor in Sports Sciences. MBA in Sports Management
D. Rafael de los Santos
Director del departamento de New Media del Real Madrid
D. Edouard Legendre
Director de Planificación Estratégica de la agencia Geometry Global, parte del grupo Ogilvy
D. Ramiro Lahera
Director General de Tactika Trail
Duración:
4 months. 8 ECTS
Fechas:
Start date: 29 Oct. 2018
...Becas Oficiales.
Salidas profesionales:
Direction and Management of companies dedicated specifically to sports: sports institutions, clubs, fitness centers, specialized management areas within this industry
Sports Management.
Training of executives in the world of sports.
Temario:
MODULE I. GENERAL MANAGER/MANAGEMENT
Economic analysis of the sports industry
Strategic plans. Analysis of the environment y the competition
Business management and economic modules
MODULE II. HUMAN RESOURCES AND MANAGEMENT SKILLS
Personal relationships and team work management
Coaching. Application to sport environments
Leadership motivator of work groups
Communication skills: public speaking
Emotional intelligence in sport organisations
MODULE III. GETTING STARTED
Strategies for developing a sports business
The business plan and the finance
Developing International sports organisations
Corporate Social responsibility and sport
Social entrepreneurship in sport
Keys to success and failure
MODULE IV. END OF PROGRAM PROJECT/THESIS
Put together and present a final project/thesis.
The work will show off the skills, abilities and knowledge of what you have learnt during the course.
Profesorado:
Dr. D. Pablo Burillo Naranjo
Doctor in Sports Sciences. MBA in Sports Management
D. Rafael de los Santos
Director del departamento de New Media del Real Madrid
D. Edouard Legendre
Director de Planificación Estratégica de la agencia Geometry Global, parte del grupo Ogilvy
D. Ramiro Lahera
Director General de Tactika Trail
Duración:
4 months. 8 ECTS
Fechas:
Start date: 29 Oct. 2018
Sede principal del centro
Madrid: Avda. de Bruselas, 14 - 28108 - Alcobendas- Madrid: Avda. de Bruselas, 14 - 28108 - Alcobendas
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Program of Sports Marketing and Sponsorship Program
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