Master in Marketing (en ingles)

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Master in Marketing (en ingles)

European University Business School

Máster |
Presencial en Barcelona

Precio

5.200 € fees per year

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Descripción del curso

Detalles

Dirigido a:

Admission Requirements:

- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Comentarios:

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Temario:

Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

EU's Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic and operational areas of an organization.

Program Structure

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).

TERM 1(18 ECTS)
- Marketing for International Businesses
- Understanding Consumer and Customer Markets
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
- Learning Outcomes

TERM 2 (18 ECTS)
- Strategic Marketing
- Data-Driven Marketing: The Power of Analytics
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week

TERM 3 (18 ECTS)
- B2B Marketing
- Digital Marketing
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week

Titulación:

Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Duración:

Three terms/one year (full time) or six terms/two years (part time). 60 ECTS

Fechas:

START DATES
- October, January & March

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