Master in International Business (MIB)

Our Master’s Degree in International Business in Barcelona is taught at ESIC Business & Marketing School campus in Barcelona. Our campus offers master''s and postgraduate courses specialising in management, marketing, digital business, technology, international business and communication and advertising. Every year, ESIC Barcelona welcomes more than 700 national and international students who want to become the best version of themselves professionally.

WHY STUDY INTERNATIONAL BUSINESS?
Currently, world business today requires working across countries and cultures, and it is a necessity for most firms today to have people with the skills and knowledge that allow them to compete globally. This fact opens doors for many potential students for international business, thanks to the growing need for people with the know-how for operating on a global scale:

EMPLOYABILITY
Since there are various profiles and ways for international business students to explore, one also widens their career options and job prospects.

WORK ACROSS INTERNATIONAL BOUNDARIES AND CULTURES
How to manage diverse teams, research international markets, and competition, or find new suppliers for your business.

BUILD YOUR BUSINESS KNOWLEDGE
And learn how to improve financial performance, redesign business processes, or solve commercial challenges whilst developing your skills through modules in key areas.

Objectives:

1. You will acquire the perspective on the nature of foreign trade, competitiveness and you’ll obtain the competencies to evaluate the complexity of the global business environment by mastering analytical tools for solid decision-making processes.

2. You will be able to develop advanced skills in managing new business models in global scenarios, and understanding the entire supply chain, from complex financial situations to SCM management.

3. You will be able to broaden and shape the capabilities and resources of business managers in the global business environment, providing them with the knowledge and skills demanded by modern international business organizations.

4. You will be prepared to face and learn how to solve complex situations in a systematic fashion in volatile and global scenarios.

5. You will adapt and properly operate in any business environment, or international context.

CAREER OPPORTUNITIES
At ESIC we provide rigorous training, and its design reflects the view that offers the best training for students who want to pursue careers in the international business environment, delivering comprehensive preparation in all aspects as theoretical modeling, quantitative and empirical analysis.

Within this ecosystem, you are in the position to decide whether to pursue your own path in an entrepreneurship venture or find a position in a private international organization, government agencies, central banks, financial institutions, research, and consulting firms, trading companies, manufacturers, logistics and transport firms, export & import business, or NGOs:

International consultant
International marketing director and manager
Export or import manager
International purchasing director and manager
Business development
International trade specialist
Logistics operations specialist
Export credit risks manager
Sales manager
Sales director

SCHOLARSHIPS AND STUDY GRANTS

We do not want economic issues to be an obstacle for you to reach your objectives and ensure a training with a future. Therefore, we present you with a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at ESIC, as well as those that are available to you from different public and private organisations. The scholarships and grants available are as follows:

• In-house scholarships
• National scholarships
• International scholarships
• Mobility grants for international internships
• Insurance and financial aid

FINANCING

ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of the school''s programs. The specific rules and conditions of each of these agreements can be found in the Secretary''s Office. ESIC helps you with the financing of your degree.

If you live outside one of the cities where ESIC has a campus and you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.

Temario:

Our master´s degree covers several strategic, tactical, and operational concepts used in streamlining global trade. Within the program, we focus on understanding when and how these concepts are applied, as well as on optimization methods for their adequate development.

1. STRATEGY, INNOVATION, AND TECHNOLOGY
In this module, you will learn to develop a strategic vision for ethical and sustainable decision-making related to where and how to compete, who is the target consumer or supplier, what business model we want to implement, and how we want to position ourselves to capture and generate value for the share and stakeholders and for the society. All this is based on innovation, methodologies, and practical strategic tools, the knowledge and use of data, and lastly, a clear focus on the sustainability and profitability of the chosen approach:

Business strategy
Business ethics and sustainability
Innovation and entrepreneurship
World economics
Digital Transformation
The SME Internationalization

2. FINANCE MODULE
Within the finance module, you will be able to understand the basic finances, the P&L, and the balance sheet importance, the financial sources, the payment methods on international markets, and the financial risks to name a few. The unit delivers a holistic perspective of the financial management of the international trade.

Finance for managers
International finances
International banking and risk management

3. MARKETING MODULE
In this module, you will learn to identify, create and implement the necessary plans to generate value derived from the strategy defined in the first module. You will start with the definition of international marketing and commercial plans, the forecast of demand, and the quantification of commercial objectives in a particular selected market, which will be supported in the decisions and plans about products, services, prices, customer experience, channels, communication, and actions to generate this demand.

International Marketing
International Market Selection
Developed and emerging countries’ strategy
Cross-cultural negotiation

4. SOFT SKILLS
For a better professional development or to be able to grow to reach management positions, it is essential that you acquire a series of that ultimately determine the best candidate in a selection process or internal promotions. These skills are today the most sought after by companies regardless of their size and the sector in which they are located.

All the subjects and workshops within this module are taught throughout the entire program so that you can put into practice the skills that are developed with your classmates, teachers, or in your company.

Communication and leadership
Negotiation skills
Critical thinking

5. INTERNATIONAL OPERATIONS MODULE
Once we have defined our strategy and the market, it is time to put it into practice and move into an operational stage that allows us to comfortably operate with other stakeholders, like suppliers or customers in terms of contract preparations, terms of sale, Incoterms®, logistics conditions or relevant paperwork to name a few. In other words, operations and the management of this discipline is the area of business concerned with the delivery of the value the company promised and compromised to their customers and encompasses many activities.

International Operations Management
Project Management
Global Supply Chain

*Academic Structure subject to change. All programs are FACE-TO-FACE but Business Reality Webinars may be held outside of class hours.

PRACTICAL ACTIVITIES
GROUP CASES
Throughout the master's degree, students will work in groups on four practical cases that encompass real situations that involve various subjects on the agenda. Students must carry out a diagnostic phase to then make decisions based on the challenge posed by the teachers. The evaluation of these cases will be carried out by delivering a document and defending it in front of the teacher.

Profesorado:

Francisco González López

Programme Director

MBA, ESSEM. Master in Marketing and Commercial Management, ESSEM. Degree in Economics, UAM. Diploma in Marketing and Commercial Management, ESSEM. Currently: Director Master MITB (International Trade and Business) & MIB (International Business). Previously: General Manager, Combiberia, S.A. Business Development Manager, SEUR.

Duración:

12 months

Fechas:

Intakes: Septiembre 2023