Master in Fashion & Luxury Business (en Inglés)

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Master in Fashion & Luxury Business (en Inglés)

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Descripción del curso

Detalles

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Requirements

Admission Requirements:

- 1 certified copy of bachelor's degree and transcripts
- Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Comentarios:

The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative, entrepreneurial thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.

Learning From Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick start your career.

Julien Tornare, the entreprenurial CEO of luxury watch brand Zenith (LVMH group), spoke to EU students about the luxury market and what the future holds for the industry. He emphasized the need for luxury brands to innovate to remain relevent and successful with new and younger audiences.

Benefits of Studying a Master's

- Build your network
and succeed in the global business world

- Learn from leaders
to gain a privileged understanding of leadership in business

- Gain guest speaker insights
in class and at exclusive EU events

Temario:

EU's Master in Fashion & Luxury Business program has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand.

Focusing on management skills, luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication and financial strategies.

Program Structure

The Master in Fashion & Luxury Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).

TERM 1 (18 ECTS)
- International Luxury Brand Management
- Fashion & Luxury Marketing
- Luxury Finance Management & HR Management
- Seminar: Sustainable Fashion & Luxury

TERM 2 (18 ECTS)
- Luxury Industry
- Luxury & Fashion
- Luxury & Accessories
- Digital Marketing Strategies
- Seminar: Humanities

TERM 3 (18 ECTS)
- Advertising & Communication
- Leadership
- Innovation in Materials & Technology
- Design Innovation
- Seminar: Communication Skills

Titulación:

Degree Awarded

A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Duración:

Three terms/one year. 60 ECTS

Fechas:

START DATES: October, January & March
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Master in Fashion & Luxury Business (en Inglés)
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