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Master in Digital Product Management
- Máster |
- Online y Presencial en Barcelona
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Descripción del curso
Detalles
Dirigido a:
Is ideal for those who want to enter the Digital industry with a solid base on which to start a new career in IT. Aligned with the technology and programming skills that the digital companies need to develop creative technology solutions.
Comentarios:
The Master in Digital Product Management is the most advanced master for the next generation of digital product leaders.
Digital solutions are done by cross-functional teams, with experts covering a wide range of skills, such as innovation, software development, cloud computing, data science, user experience and business. And, as part of the next generation of product managers, you will lead those experts by applying strategical thinking and managing end-to-end product roadmaps.
During the program you will develop the most demanded skills to lead and manage a digital product lifecycle, this is:
Innovation and entrepreneurship to ideate, test and validate powerful concepts
User Experience Design to build the space between users and the technology
Web and Mobile development to understand how to create robust an awesome apps
Cloud & Devops to deploy scalable digital products
Digital Business to attract users and re/define winner strategies
Big Data to analyse and activate data-driven opportunities
Agile Product Management to play in the volatile, uncertain, and ambiguous digital world
Is ideal for those who want to enter the Digital industry with a solid base on which to start a new career in IT. Aligned with the technology and programming skills that the digital companies need to develop creative technology solutions.
Comentarios:
The Master in Digital Product Management is the most advanced master for the next generation of digital product leaders.
Digital solutions are done by cross-functional teams, with experts covering a wide range of skills, such as innovation, software development, cloud computing, data science, user experience and business. And, as part of the next generation of product managers, you will lead those experts by applying strategical thinking and managing end-to-end product roadmaps.
During the program you will develop the most demanded skills to lead and manage a digital product lifecycle, this is:
Innovation and entrepreneurship to ideate, test and validate powerful concepts
User Experience Design to build the space between users and the technology
Web and Mobile development to understand how to create robust an awesome apps
Cloud & Devops to deploy scalable digital products
Digital Business to attract users and re/define winner strategies
Big Data to analyse and activate data-driven opportunities
Agile Product Management to play in the volatile, uncertain, and ambiguous digital world
With the completion of the Master in Digital Product Management you will gain the tech and business skills that most of the digital companies and startups need to develop and manage creative technology solutions.
What will I learn?
During the program you will be exposed to the most demanded technologies but also to digital business and innovation models that are going to permit you to lead and manage winner digital products.
After this, you will have a much more competitive overview of the digital product lifecycle, becoming a demanded profesional profile. You will be able to align business and techbology needs to manage Teams made by experts in innovation, user experience, programming, cloud computing, data science and digital business. No matter if you are a developer or an entrepreneur.
Thanks to the boom of the Digital Transformation of the economy, companies and startups need, more and more, professionals with the right skills to build and develop competitive digital solutions. Join the MDPM and take the opportunity to shape the digital future building your own digital impact.
Temario:
Contents
Web and Mobile Development
Students will learn to understand the architecture and web and mobile development processes, in order to gain confidence when leading teams of developers. You will design basic functions for web and mobile solutions.
Agile product management
The students will immerse in the Agile mindset by experimenting the Agile product management practices. At the end of this subject they will be able to practice Scrum, understand Kanban, develop an idea from vision to deployment from an Agile perspective, and define requirements with User Stories. Students will also learn how to manage multidisciplinaries Teams, made of busniness and tech profiles, to align digital product management goals.
User Experience
The student will learn to manage user experience design projects, as well as design and create digital solutions focused on the user’s needs. They will be able to comprehend the impact of Human behavior in the product development, helping the creation of user jorney, flows and content structure. They will design prototypes and wireframes. They will learn brand managment and how to create a content strategy.
Cloud and DevOps
Students will get to know the major cloud providors and their strenghts. They will learn to use at least one of these in depth and how to give support to scalable digital projects.
Big Data
This subject is an introduction to Big Data analytics. Students will learn what is Big Data and what it is not. They will learn the main tools and analytics techniques, to be able to work in an end to end analytics project. This is going to be useful to detect data driven opportunities and also to optimize features of digital products.
Digital Business
Students will understand the impact of the digital transformation on the economy. They will learn to think strategically about how to analyse trends and how to market any business in the digital world. They will develop and execute digital marketing plans effectively.
Entrepreneurship
Students will learn to shape opportunities, provide leadership and build the Team to create economic and social value. They will create and develop business models for start-ups based on customer development and continuous validation, managing financial metrics and dealing with investors.
Innovation and Creative Technology
Students will experience the process of discovery, interpretation and ideation. They will learn techniques to identify opportunities and understand customer needs. They will integrate the process of conceptualization and creative design that will help them design innovative digital solutions based on disruptive technologies.
Project
Students work during all the program on a final project with the aim to build a real digital product.
Titulación:
In 2016, Master awarded by the University of Barcelona (ranked 1st University in Spain).
Duración:
9 months, 60 ECT´s.
Fechas:
Starts: October 2020
...What will I learn?
During the program you will be exposed to the most demanded technologies but also to digital business and innovation models that are going to permit you to lead and manage winner digital products.
After this, you will have a much more competitive overview of the digital product lifecycle, becoming a demanded profesional profile. You will be able to align business and techbology needs to manage Teams made by experts in innovation, user experience, programming, cloud computing, data science and digital business. No matter if you are a developer or an entrepreneur.
Thanks to the boom of the Digital Transformation of the economy, companies and startups need, more and more, professionals with the right skills to build and develop competitive digital solutions. Join the MDPM and take the opportunity to shape the digital future building your own digital impact.
Temario:
Contents
Web and Mobile Development
Students will learn to understand the architecture and web and mobile development processes, in order to gain confidence when leading teams of developers. You will design basic functions for web and mobile solutions.
Agile product management
The students will immerse in the Agile mindset by experimenting the Agile product management practices. At the end of this subject they will be able to practice Scrum, understand Kanban, develop an idea from vision to deployment from an Agile perspective, and define requirements with User Stories. Students will also learn how to manage multidisciplinaries Teams, made of busniness and tech profiles, to align digital product management goals.
User Experience
The student will learn to manage user experience design projects, as well as design and create digital solutions focused on the user’s needs. They will be able to comprehend the impact of Human behavior in the product development, helping the creation of user jorney, flows and content structure. They will design prototypes and wireframes. They will learn brand managment and how to create a content strategy.
Cloud and DevOps
Students will get to know the major cloud providors and their strenghts. They will learn to use at least one of these in depth and how to give support to scalable digital projects.
Big Data
This subject is an introduction to Big Data analytics. Students will learn what is Big Data and what it is not. They will learn the main tools and analytics techniques, to be able to work in an end to end analytics project. This is going to be useful to detect data driven opportunities and also to optimize features of digital products.
Digital Business
Students will understand the impact of the digital transformation on the economy. They will learn to think strategically about how to analyse trends and how to market any business in the digital world. They will develop and execute digital marketing plans effectively.
Entrepreneurship
Students will learn to shape opportunities, provide leadership and build the Team to create economic and social value. They will create and develop business models for start-ups based on customer development and continuous validation, managing financial metrics and dealing with investors.
Innovation and Creative Technology
Students will experience the process of discovery, interpretation and ideation. They will learn techniques to identify opportunities and understand customer needs. They will integrate the process of conceptualization and creative design that will help them design innovative digital solutions based on disruptive technologies.
Project
Students work during all the program on a final project with the aim to build a real digital product.
Titulación:
In 2016, Master awarded by the University of Barcelona (ranked 1st University in Spain).
Duración:
9 months, 60 ECT´s.
Fechas:
Starts: October 2020
Sede principal del centro
Barcelona: Almogavers 119 - 08018 - Barcelona- Barcelona: Almogavers 119 - 08018 - Barcelona
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