Master Fashion Brand Management

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Admission requirements:

• 3-Year University degree or equivalent
• Suitable knowledge of English or Italian

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The Master in Fashion Brand Management aims to train students to become competent professionals who are skilled brand managers. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives.

The subjects studied during this fashion brand management course focus on the luxury goods sector and the fashion industry, with consideration to the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using strategic marketing. This prepares graduates to manage the whole development and sales process of a product, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns.

Curriculum:

• Made in Italy & Luxury Goods System
• International & Fashion Markets
• Luxury Marketing & Licensing
• Anthropology & Sociology of Fashion
• Fashion Communication & Web Fashion
• Retail Management
• Experiential Marketing & Branding
• Sales Techniques
• Buying Techniques
• Practical Workshops
• Workweeks

Career opportunities:

Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner

Career Prospects:...