Lo sentimos, en estos momentos este programa no está activo en CanalCursos.com
MBA in Communication & Public Relations
- Máster |
- Presencial en Barcelona
Precio
Contacta con el centro para más información
Pide Información y sin compromiso
Descripción del curso
Detalles
Dirigido a:
Admission Requirements*:
- 1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Candidates who wish to apply for the MBA additional qualification with London Metropolitan University, U.K., must have 2 years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Comentarios:
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.
As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge to navigate the new digital environment where consumers are no longer passive audiences but active participants. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.
Temario:
Program Structure
The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Program Structure
The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1
Term 1
(18 CH | 23 ECTS)
Transformational Management & Leadership
Organizational Behavior
Financial Reporting & Analysis
Marketing in a Digital World
Data Analysis for Managers
Negotiation
Consulting Lab
Crafting Your Future
Term 2
(21 CH | 27 ECTS)
Corporate Finance
People & Talent Management
Global Economics
Strategy & Decision Making
Information Systems & Technology
Communication for Success
Legal Issues & Business Ethics
Crafting Your Future
Business Strategy Simulation
Term 3
(15 CH | 20 ECTS)
Public Speaking & Public Communication
Public Relations
Organizational Communication
Mass Media Strategy, Planning & Media Law
Practical Applications in Public Relations
Graduation (Requirements)
Dissertation
Learning Outcomes
This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:
Explore a marketing plan as a key component of a business plan.
Present oral and written reports based on experience.
Discover how mutually beneficial relationships are made in business.
Support decision-making with cost-volume-profit relationships and incremental analysis.
Titulación:
A university MBA degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain. An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Duración:
Three terms/one year (full time) or six terms/two years (part time). 90 ECTS
Fechas:
Start dates: October, January & March...
Admission Requirements*:
- 1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent
Candidates who wish to apply for the MBA additional qualification with London Metropolitan University, U.K., must have 2 years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
- A GPA of 3.0 on a 4.0 scale
- A satisfactory score on the GMAT or GRE
- An interview with the academic dean
* Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
Comentarios:
The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with creative thinking skills and the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.
As organizations become more transparent and information more accessible, communications and public relations professionals are becoming increasingly vital to business. Professionals must have the knowledge to navigate the new digital environment where consumers are no longer passive audiences but active participants. Our graduates are trained to drive companies forward by tapping into new digital trends that others are slow to adopt.
Temario:
Program Structure
The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Program Structure
The MBA in Communication & Public Relations (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1
Term 1
(18 CH | 23 ECTS)
Transformational Management & Leadership
Organizational Behavior
Financial Reporting & Analysis
Marketing in a Digital World
Data Analysis for Managers
Negotiation
Consulting Lab
Crafting Your Future
Term 2
(21 CH | 27 ECTS)
Corporate Finance
People & Talent Management
Global Economics
Strategy & Decision Making
Information Systems & Technology
Communication for Success
Legal Issues & Business Ethics
Crafting Your Future
Business Strategy Simulation
Term 3
(15 CH | 20 ECTS)
Public Speaking & Public Communication
Public Relations
Organizational Communication
Mass Media Strategy, Planning & Media Law
Practical Applications in Public Relations
Graduation (Requirements)
Dissertation
Learning Outcomes
This program prepares students for positions in public relations, advertising, marketing and communication, among others, where they will be required to stay ahead of consumer behavior trends. Students will also:
Explore a marketing plan as a key component of a business plan.
Present oral and written reports based on experience.
Discover how mutually beneficial relationships are made in business.
Support decision-making with cost-volume-profit relationships and incremental analysis.
Titulación:
A university MBA degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain. An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Duración:
Three terms/one year (full time) or six terms/two years (part time). 90 ECTS
Fechas:
Start dates: October, January & March
Sede principal del centro
Barcelona: Diagonal 648 bis - 08017 - Barcelona- Barcelona: Diagonal 648 bis - 08017 - Barcelona
Ofertas relacionadas
-
Online- Promociones y descuentos
-
Presencial en Granada- Prácticas |
- Promociones y descuentos
Estás viendo
MBA in Communication & Public Relations
Precio