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Descripción del curso
Detalles
Requirements and Degree
In order to access the programme it is necessary to have a university degree and professional experience. We give special importance to professional experience, as it is important to share knowledge on the basis of the contributions provided by each participant, from their training and professional responsibility, to the situations suggested by teachers (based on case studies, financial diagnoses, etc.). Should you not meet any of the mentioned requirements, access to the programme will be assessed by the Programme Management.
Those who pass the programme evaluation and fulfil the academic requirements established by the UB will obtain their qualification from Universidad de Barcelona. In addition, everyone who passes the assessment will obtain a qualification from the EAE Business School. In order to obtain the degree from the UB it is necessary to already have a University Degree (Engineer, Degree or Diploma). If you do not have a University Degree, once you have passed the different assessments, you will obtain a
university extension diploma from the UB.
Program
PHASE 1: Designing the Strategy
1. Entrepreneurship
1.1. Entrepreneurship: from ideas to companies
1.2. Entrepreneurship vs. Intrapreneurship
1.3. Business Concepts and Business Plans
1.4. Strategic Analysis
1.5. The start of the business activity
2. Strategic Management
In order to access the programme it is necessary to have a university degree and professional experience. We give special importance to professional experience, as it is important to share knowledge on the basis of the contributions provided by each participant, from their training and professional responsibility, to the situations suggested by teachers (based on case studies, financial diagnoses, etc.). Should you not meet any of the mentioned requirements, access to the programme will be assessed by the Programme Management.
Those who pass the programme evaluation and fulfil the academic requirements established by the UB will obtain their qualification from Universidad de Barcelona. In addition, everyone who passes the assessment will obtain a qualification from the EAE Business School. In order to obtain the degree from the UB it is necessary to already have a University Degree (Engineer, Degree or Diploma). If you do not have a University Degree, once you have passed the different assessments, you will obtain a
university extension diploma from the UB.
Program
PHASE 1: Designing the Strategy
1. Entrepreneurship
1.1. Entrepreneurship: from ideas to companies
1.2. Entrepreneurship vs. Intrapreneurship
1.3. Business Concepts and Business Plans
1.4. Strategic Analysis
1.5. The start of the business activity
2. Strategic Management
2.1. Review of the concept of Business Strategy
2.2. Understanding the role of General Management within a business
organisation
2.3. Phases of the Strategic Process
3. Strategic Innovation
3.1. Introduction to innovation
3.2. Organisational skills
3.3. Innovation projects
3.4. The dynamics of technological innovation
4. Financial Diagnosis
4.1. Introduction to the Company’s Financial Statements
4.2. Key concepts
5. Organisational Design
5.1. Basic elements of the business organisation
5.2. Fundamental structures
5.3. Complex, international and project-based structures
PHASE 2: Applying the Strategy
6. Creativity and Implementation of the strategy
6.1. What is a creative organisation?
6.2. Strategic Implementation
7. Marketing: from ideas to the Market
7.1. Product/Service Management. From concepts to ideas
7.2. Market, Positioning and Segmentation. From analysis to action
7.3. Marketing trends. From paper to Internet
8. Client Satisfaction and Loyalty
8.1. Satisfaction and Loyalty: a new vision
8.2. First satisfaction, then loyalty
8.3. Retention versus loyalty
8.4. Profitable loyalty programmes
9. Selection and Retention of Talent
9.1. Strategy and Policies in People Management
9.2. Strategic People Management
9.3. Detection, Selection and Retention of Talent: Design of Policies, Remuneration and Incentives
9.4. Innovation in the Field of People Management
10. Operations
10.1. Key Concepts in the Department of Operations
10.2. Operations strategy
10.3. Integral Logistics
PHASE 3: Growth and Internationalisation
1. Strategy & International Marketing
1.1. Internationalisation Plan and & International Marketing Plan
1.2. The Process of Internationalisation
1.3. International Strategic Formulation
1.4. Strategy and International Segmentation Decisions
2. Selection and Assessment of Investments
2.1. Business Investments
2.2. Assessment and Selection of an Investment
2.3. Stock Exchanges
2.4. Exchange traded futures and options, OTC, fixed income securities
3. International Taxation
3.1. Business activity and taxation
3.2. Tax obligations
3.3. Fiscal planning in the company
3.4. International Taxation
4. Mergers & Acquisitions
4.1. The Purchase of Companies as Tool for Creating Value and Leveraged Management Buy-Outs, etc
4.2. Venture Capital, Going Public and the Main Aspects to Take into Account when Selling a Company
4.3. Main aspects and procedures that must be considered in a sale and purchase process
5. Cross-Cultural Management
5.1. Cross-Cultural Management: what is it?
5.2. International negotiations: what makes them fail?
5.3. Mergers between companies
5.4. Management of expatriates
PHASE 4: Strategy Monitoring and Control
1. Innovating Finance
1.1. Innovation in finance: innovation as a strategy, also in finance
1.2. Innovation in finance: cutting edge finances
1.3. The contribution of finance to innovation projects
2. Management of ICTs and Knowledge
2.1. The role of the Information Systems (IS) in organisations
2.2. Information Systems Strategy
2.3. Management of Information Systems
2.4. Business applications: processes and systems
3. Management Planning and Control
3.1. The concept of Management Control
3.2. Business Strategy and Management Control
3.3. Balanced Scorecard
3.4. Management Control Systems: Budgets and Deviation Analysis
3.5. Implementation of a Management Control System in the Company
3.6. Organisational Culture and the Management Control System
3.7. International Management Control
4. Negotiation and Conflict Resolution
4.1. Negotiation
4.2. Conflict Resolution
5. Leadership and Change Management
5.1. Organisation and business culture
5.2. Leading the strategic process of innovation in the company
5.3. Change Management and Conflict Resolution
5.4. Monitoring and control of change implementation
Lastly, each participant must create a Business Plan as a practical application of all the knowledge acquired during the course. It can refer to a department or to a company in general.
* Start date: 3 November 2009
* 12 months + 2 months for Final Project (60 ECTS)
...2.2. Understanding the role of General Management within a business
organisation
2.3. Phases of the Strategic Process
3. Strategic Innovation
3.1. Introduction to innovation
3.2. Organisational skills
3.3. Innovation projects
3.4. The dynamics of technological innovation
4. Financial Diagnosis
4.1. Introduction to the Company’s Financial Statements
4.2. Key concepts
5. Organisational Design
5.1. Basic elements of the business organisation
5.2. Fundamental structures
5.3. Complex, international and project-based structures
PHASE 2: Applying the Strategy
6. Creativity and Implementation of the strategy
6.1. What is a creative organisation?
6.2. Strategic Implementation
7. Marketing: from ideas to the Market
7.1. Product/Service Management. From concepts to ideas
7.2. Market, Positioning and Segmentation. From analysis to action
7.3. Marketing trends. From paper to Internet
8. Client Satisfaction and Loyalty
8.1. Satisfaction and Loyalty: a new vision
8.2. First satisfaction, then loyalty
8.3. Retention versus loyalty
8.4. Profitable loyalty programmes
9. Selection and Retention of Talent
9.1. Strategy and Policies in People Management
9.2. Strategic People Management
9.3. Detection, Selection and Retention of Talent: Design of Policies, Remuneration and Incentives
9.4. Innovation in the Field of People Management
10. Operations
10.1. Key Concepts in the Department of Operations
10.2. Operations strategy
10.3. Integral Logistics
PHASE 3: Growth and Internationalisation
1. Strategy & International Marketing
1.1. Internationalisation Plan and & International Marketing Plan
1.2. The Process of Internationalisation
1.3. International Strategic Formulation
1.4. Strategy and International Segmentation Decisions
2. Selection and Assessment of Investments
2.1. Business Investments
2.2. Assessment and Selection of an Investment
2.3. Stock Exchanges
2.4. Exchange traded futures and options, OTC, fixed income securities
3. International Taxation
3.1. Business activity and taxation
3.2. Tax obligations
3.3. Fiscal planning in the company
3.4. International Taxation
4. Mergers & Acquisitions
4.1. The Purchase of Companies as Tool for Creating Value and Leveraged Management Buy-Outs, etc
4.2. Venture Capital, Going Public and the Main Aspects to Take into Account when Selling a Company
4.3. Main aspects and procedures that must be considered in a sale and purchase process
5. Cross-Cultural Management
5.1. Cross-Cultural Management: what is it?
5.2. International negotiations: what makes them fail?
5.3. Mergers between companies
5.4. Management of expatriates
PHASE 4: Strategy Monitoring and Control
1. Innovating Finance
1.1. Innovation in finance: innovation as a strategy, also in finance
1.2. Innovation in finance: cutting edge finances
1.3. The contribution of finance to innovation projects
2. Management of ICTs and Knowledge
2.1. The role of the Information Systems (IS) in organisations
2.2. Information Systems Strategy
2.3. Management of Information Systems
2.4. Business applications: processes and systems
3. Management Planning and Control
3.1. The concept of Management Control
3.2. Business Strategy and Management Control
3.3. Balanced Scorecard
3.4. Management Control Systems: Budgets and Deviation Analysis
3.5. Implementation of a Management Control System in the Company
3.6. Organisational Culture and the Management Control System
3.7. International Management Control
4. Negotiation and Conflict Resolution
4.1. Negotiation
4.2. Conflict Resolution
5. Leadership and Change Management
5.1. Organisation and business culture
5.2. Leading the strategic process of innovation in the company
5.3. Change Management and Conflict Resolution
5.4. Monitoring and control of change implementation
Lastly, each participant must create a Business Plan as a practical application of all the knowledge acquired during the course. It can refer to a department or to a company in general.
* Start date: 3 November 2009
* 12 months + 2 months for Final Project (60 ECTS)
Sede principal del centro
Barcelona: Av. Gran Via de l''Hospitalet, 16-20 - 08902 - L''Hospitalet de Llobregat- Barcelona: Av. Gran Via de l''Hospitalet, 16-20 - 08902 - L''Hospitalet de Llobregat
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