Curso sobre The new Brand Management

Dirigido a:

The programme is designed for this course is designed for people with a Director General, Marketing Director or Head of Communication position in big, medium and small organisations in any sector.

Comentarios:

During the three days of the intensive course participants will learn to: Acquire and understand the concepts and basic setting of brand management, Identify the brands meaning portfolio and understand brands architecture, Discover brands strengths and weaknesses, Recognise the opportunities to present essential qualities, Work with the main decisions of branding strategy and the brands portfolio management y Examine the development implications of the brand from the point of view of communication and corporate politics, at an external and internal level. With this course students will have the opportunity of acquiring new concepts and reinforcing the knowledge applied in the professional world. The methodology used is dynamic and participative, allowing participants to learn from the experiences and opinions of others, contributing to personal enrichment and group learning.

Idioma: Inglés

Temario:

PROGRAM & SCHEDULE

BLOCK 1
• Brand concept from a strategic point of view
• Brand value and contribution to the generation of value within the company.
• The role of meanings in corporate strategy and the view of modern marketing.

BLOCK 2...