Corso di Stylist & Visual Merchandiser

Dirigido a:

- students from Fashion Institutes and High School (at least 18 years old) or colleges and universities with a minimum knowledge in the field of Fashion Design.

- Professionals from the Fashion field, such as journalists, designers, shop-managers e stylists, who work in the field, but necessarily with a proper culture and that, for this reason, are willing to improve their knowledge in the field of Fashion Styling and Visual Merchandising.

Comentarios:

Purposes:

get to know and analyze the strategies for Visual Merchandising, Fashion Styling and Image Counselling in the Italian Fashion System toward all the different type of customers.

Temario:

Study Plan:

- Fashion Styling: what is and how it works;
- Concept Identity and Clients system;
- Fashion Editorials and Fashion Magazine;
- Creation and strategy in the Fashion Story Telling;
- Brand Identity and Fashion Trends analysis;
- Cool Hunting and Fashion Search;
- Fashion Business and Worldwide customers;
- The wardrobe and its rules;
- Psychology of the Fashion Trade & Visual system;
- On-site Practice with visits to Concept stores;
- Project review of the participant works, analysis and talk.

Duración:

up to 40 hours, one week.