Bachelor in International Marketing Management (Presencial en Alemania)

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The International Marketing Management degree programme has a business administration focus, and is at the same time practice oriented and of high topical importance: Case studies, group projects, field trips and an integrated internship ensure direct practical relevance.

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Be a driving force

Whether in an agency, in a consulting company, in the marketing department of a corporation or directly at an internet service provider – creative and strategic specialists in marketing are in demand everywhere. So you can potentially be employed at almost any company, both national and international. And the industry, especially in the digital sector, is growing steadily, offering great career prospects.

Our professors and lecturers attach great importance to the close integration of theory and practice. Most of them have themselves gained many years of specialist and management experience on an international level – and would like to share it. They do this for example through case studies, projects and field trips to renowned companies.

What you will learn from us

The International Marketing Management programme is practical and cutting edge: Case studies, project groups and field trips as well as an integrated internship ensure the programme has immediate practical relevance....