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BA (Hons) in Business Management (Marketing)
- Grado |
- Presencial en Barcelona
Precio
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Descripción del curso
Detalles
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Requirements:
- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.
Comentarios:
The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful ''marketeer''. The skills students learn through the program will help them excel in the marketing sector.
EU Business School''s BA (Hons) in Business Management (Marketing) program provides students with a solid foundation in the marketing discipline.
Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.
Temario:
Program Structure
The BA (Hons) in Business Management (Marketing) is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give students a solid grounding in all essential business disciplines, while the second and third years incorporate their chosen pathway, in addition to the core courses.
YEAR 1
SEMESTER 1
(30 ECTS)
Understanding People in Organizations
Developing a Professional Mindset
Business Economics
SEMESTER 2
(30 ECTS)
Finance & Business Performance
Developing an Enterprising Mindset
Marketing Fundamentals
YEAR 2
SEMESTER 3
(30 ECTS)
Quantitative Skills for Business
Principles of Responsible Management
Convergent Media
SEMESTER 4
(30 ECTS)
Applied Operations Management
Managing Performance Through People
Digital & Social Media
YEAR 3
SEMESTER 4
(30 ECTS)
Applied Operations Management
Managing Performance Through People
Digital & Social Media
SEMESTER 6
(30 ECTS)
Developing Leadership and Management
The Business Consultancy Project Part II
Content, Copywriting and Creativity
Learning Outcomes
The BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway. They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment. Objectives include:
Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.
Analyze information and make reasoned judgements.
Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.
Demonstrate the ability to access and utilize a variety of information sources for research purposes.
Titulación:
A state-recognized BA (Hons) in Business Management degree from University of Derby, U.K....
Requirements:
- 1 certified copy of high school diploma and transcripts; or equivalent.
- Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent.
Comentarios:
The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful ''marketeer''. The skills students learn through the program will help them excel in the marketing sector.
EU Business School''s BA (Hons) in Business Management (Marketing) program provides students with a solid foundation in the marketing discipline.
Students will benefit from problem-based learning, real world projects and case studies. Experiential and active learning are frequently used in the classroom; cases, along with projects, allow students to apply their experiences and theory to real-life scenarios to build their skill set and profiles.
Temario:
Program Structure
The BA (Hons) in Business Management (Marketing) is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give students a solid grounding in all essential business disciplines, while the second and third years incorporate their chosen pathway, in addition to the core courses.
YEAR 1
SEMESTER 1
(30 ECTS)
Understanding People in Organizations
Developing a Professional Mindset
Business Economics
SEMESTER 2
(30 ECTS)
Finance & Business Performance
Developing an Enterprising Mindset
Marketing Fundamentals
YEAR 2
SEMESTER 3
(30 ECTS)
Quantitative Skills for Business
Principles of Responsible Management
Convergent Media
SEMESTER 4
(30 ECTS)
Applied Operations Management
Managing Performance Through People
Digital & Social Media
YEAR 3
SEMESTER 4
(30 ECTS)
Applied Operations Management
Managing Performance Through People
Digital & Social Media
SEMESTER 6
(30 ECTS)
Developing Leadership and Management
The Business Consultancy Project Part II
Content, Copywriting and Creativity
Learning Outcomes
The BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway. They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment. Objectives include:
Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.
Analyze information and make reasoned judgements.
Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.
Demonstrate the ability to access and utilize a variety of information sources for research purposes.
Titulación:
A state-recognized BA (Hons) in Business Management degree from University of Derby, U.K.
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BA (Hons) in Business Management (Marketing)
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