3-Year Course in Fashion Brand Management

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Admission requirements:

High school/upper secondary school qualification (leaver's certificate)
Suitable knowledge of English or Italian: demonstrated by a formal certificate or Skype language interview
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The 3-year course in fashion brand management is designed for those who want to build a successful managerial and professional career within the brand area of fashion. The fashion management courses develop students’ managerial abilities by giving them a solid foundation of the fashion system in its entirety, including a global vision of fashion and luxury, the history of the fashion sector, and a study of the professional figures who operate within it.
During the brand management courses, students acquire theoretical and practical knowledge specific to the management area of a business or brand, including the analysis of aspects such as competition, developing potential, the study of the Italian and international distributive system, and a thorough global analysis of the brand within the fashion setting.

Students will learn all about brand meaning, value and identity, past and present trends, brand-consumer interaction, brand image, perception and awareness, and client satisfaction. Students have the possibility to apply the theoretical part to practical experiences thanks to workshops managed by expert professionals.

Internship opportunities:...