Master in Foreign Trade & International Marketing (Presencial en Barcelona) Presencial en Barcelona en INSA

Master in Foreign Trade & International Marketing (Presencial en Barcelona)

OBJECTIVES:

Learn the knowledge to be an expert inoperations in international markets, knowing all related with the export department in the company and being able to design and carry out the strategic marketing campaign for its international process.

METHODOLOGY:

- The methodology is based in an active learning and continuous practices. The efficient and good training it is the result of good relationship among the students and an adequate work

- The teacher’s teams are formed by professionals in active.

Temario:

International marketing and exporting

Influence of distance and time. The nature of international marketing. Export marketing planning and strategy: The export sales plan. Potential benefits from export marketing. International trade theories. Export behaviour theories. Export motives. The development of export in the firm: Export selling techniques, Tables of countries, statistics, codes and currencies..

International Trade: Better importing

The import sales plan. Product sourcing and evaluation suppliers. Timing of deliveries. Import licensing.

The international environment

Economic forces. Socio-cultural environment. Political/legal environment. Competition.

Export market selection: definition and strategies

Market definition and segmentation. Export market expansion strategies. Sources of information. Export marketing research. Customs code, EU goods circulation and transit

Export market entry strategies:

Entry as strategy. Factors influencing. Selecting the entry mode: joint-venture, franchising, licensing. Using free trade areas. International contracts: distribution, technology transference

Export entry modes

Indirect export. Direct export. Market exporting.

Nonexport entry modes

Alternative modes of entry. Manufacturing facilities. Assembly operations. Strategic alliances.

The export order and physical distribution

Handing the export order. Physical distribution: logistics. Structure of international physical distribution. Incoterms. Guarantee and Security. Customs relief’s: export and import documentation.

International Transport

Transit packaging, marking and labeling. Maritime transport. Aerial transport. Transport by truck. Transport by train.

International financing and methods of payment

Export financing methods/terms of payment. Payment/financing procedures: cash in advance open account, bills of exchange. Export credit insurance: letter of credit. Counter trade. Services contracts: factoring, forfaiting, leasing. VAT and exports.

Strategic Options of the Company in the International Markets

Positioning. New Markets. Global Markets. M.I.S. (Marketing Information System). Market Segmentation and Target Markets. Consumer Markets and Buyer Behaviour. Business Markets and Business Buying Behaviour. Dealing with the Competition

The Market Research at an International Level

Marketing Research. Market Intelligence: Information is Power.

The International Policity of the Product

The International Policy of the Product. Product Lines and Brands. The Marketing of Services.

Pricing Policity

Pricing Policy. Pricing decisions. Pricing Strategies.

Global Sourcing

The distribution in the International Sales. Distribution: Marketing Channel. Retailing, Wholesaling and Market Logistics.

The Direction Of International Sales

The direction of International Sales. The Sales Force.

International Communication

The International Advertising. The International Promotion. Promotion and Marketing Communication. Integrated Marketing Communications. Advertising. Direct and On-line Marketing

International Marketing Planning

International Marketing Planning. Strategic Marketing Planning.

Organization, Coordination and Control of International Marketing

The Organization and control of the International Marketing. Marketing Audit: Organization, Coordination and Control.

Duración: 300 horas

Horario:

- Viernes de 18:00 a 21:00 y Sábados de 9:00 a 14:00
- Martes a Jueves de 19:00 a 22:00

Fecha inicio: 01-mar-11

Fecha fin: 01-mar-12